Brooke Greer | Owner & CEO
Brooke's appreciation for storytelling made preserving One Eleven East's historic charm irresistible. She recognized that this building wasn't just brick and mortar—it was a narrative waiting to continue.
What draws her to One Eleven East is the perfect intersection of preservation and possibility. Every event that unfolds within these walls adds another chapter to a story that began long before Brooke took the keys. Her direct leadership style balances respecting the venue's character while ensuring each celebration feels distinctly personal to those hosting it.
One Eleven East represents the most architectural venture in Brooke's collection of hospitality businesses, which includes Contigo Catering, Table Manners, and Ocaso Catering. This portfolio approach gives her unique insight into what truly makes events memorable—it's rarely just the food or just the setting, but how all elements harmonize to create something greater than the sum of their parts.
When not growing her businesses, Brooke divides her time between binging podcasts (current favorites include David Chang Show, Invest Like the Best, and All There Is with Anderson Cooper), planning her family's next adventure, and maintaining her reputation as someone who will absolutely turn any gathering into an event worth remembering. She lives in Austin with her husband JG, their two wonderfully wild children, and an assortment of pets who have clearly never read the instruction manual on being domesticated.
Insider Detail: while her literature degree may seem worlds away from venue management, don't be fooled—those years spent analyzing narrative structure and symbolism translate perfectly to crafting meaningful event experiences. After all, someone who once embarked on a Chaucerian pilgrimage and waited for course catalogs "like new seasons of Friends" understands better than most that the best venues, like the best stories, create spaces where people write their own memorable chapters.
Parker Rudolph
Director of Events
Jonathan Greer
Chief Financial Strategist
Originally a shared space with 109 East Street, 111 served as part of the Harrison Brothers General Store, J.M. Barkley General Store, and Arthur Hyltin Groceries (according to the 1921 Sanborn map). In the 1950’s, the East Street Dining and Social Club occupied our space, with the Hutto Players, a local theatrical group, meeting there regularly. In more recent years, other than State House Press + Thomas Munnerlyn Books, the space had remained vacant.
Because of the period of vacancy, the National Register of Historic Places recorded 111 East Street as being in the worst condition of the 5 buildings and the closest to falling into disrepair...
1893-2015 | 111 East St.
East Street has consistently remained at the center of it all, allowing our space to witness all the changes and goings-on from nearly the beginning of the town itself. Constructed in 1893 with two identical buildings on each side, 111 East Street has survived the 1902 fire, seen the first annual Old Tyme Days parade, and looked straight across the street at Henrietta the Hippo since she landed there as the city’s mascot in 1982. However, the long-time infrastructure and namesake to One ElevenEast remains a mystery.
While the other four locations on East Street housed numerous general stores, grocery stores, consignment shops, and bakeries (and have records to prove it), 111 seems to have been largely unoccupied and undocumented over the years + there is little that we know about the previous tenants.
